Listening to Jesse and Nora talk about the "game-ification" of life, I am worried about the ever increased focus on external sources of motivation. Instant feedback, the "attention" economy, and pokemon points for walking all provide new hooks for marketers to motivate us to attach to external objects for gratification - we have not easily become immune to the incredibly destructive effects of graphic and television marketing. What are the ultimate effects of these trends? I am not optimistic that the "social marketing" element will win out over the profiteers in efforts to motivate people to do things differently.