Thanks for the post - completely agree - it's all about trust and the long haul.
Great book by the way!

Hi
I've just got an HTC Desire and would love to have the aps installed so I can access my LI account from it.. Do you have any news on when the super new version will be available?
Many thanks,
Sumi

Very useful post, thanks for this.

I'd been alerted by a twitter (by @benjamincohen Website reveals Facebook status updates of millionshttp://bit.ly/adLZRf i.e. "I'm gay, getting divorced, bunking off work) that there were privacy issues. Also had someone on facebook highlight the issue about unticking the allow box. I agree with you and other commenters, in that there are some ethical and practical concerns which people need to think about in the future.

Thanks again - will follow you on twitter. As coincidences go, happened to be reading your Twitter marketing for dummies this week. Good book!