Hi Nick - good food for thought! I agree that this is worth rethinking as your perspective makes sense. I think both perspectives are in play in general business, but in this industry (auto) I am thinking that you are are more right than me as the pace of innovation and pace is not as fast as in other industries, where we are starting to see companies consider whether patents are worth the efforts as business models and trade secrets become even more important. What is the point of having patents for 20 years if the development makes then irrelevant - or at least less - relevant within just 5-7 years? It would be great to have a discussion with you on this. I will send you an e-mail. Thanks for sharing.

Hi Pierre, unfortunately I do not know much about the bakery industry, but I assume this would be similar to the dairy industry.

Thanks for sharing this! Yes, you have a good point that you need to focus on the output first. I wonder how difficult this has become due to fast pace of change and the high speed of business today. This also alters the output goals you can set and what if we are talking about 1-3 year windows for innovation outcomes. Then maybe the output need to be something else than specific output such as products and services and maybe more about corporate capabilities. Just thinking out aloud :-)

Thanks for sharing this on Twitter :-)

Glad you like it! It would be great if you write a review on Amazon :-) Stefan