Congrats to RadiumOne on launching this new product! It's always validating to see new companies agree with our take on the products and technologies that can deliver value for customers. Putting a product into the environment is certainly just step one, but it's an important step. Delivering a service layer that optimizes campaigns for customers makes all the difference. More on this topic from ReTargeter's CEO here: http://www.retargeter.com/retargeter%e2%80%99s-co...

Great tips!

Staying in front of your audience is huge. Good ways to do this -- social media, retargeting, driving referrals.

- Samir

This is great information for any company with a big sales culture - I'm definitely forwarding this one to the team.

Does this leave high end gaming to the console market?
Over time, I'd say that the two industries (console gaming and PCs) were converging into one

This is just testament to social becoming an evolving marketing platform. With Facebook being the most popular, the Like button is here to stay for a while. This is mainly because so many people use the Facebook platform, and Facebook has all the data in the world. It's only a matter of time before Facebook builds out their own ad network.

But for now, advertisers should be jumping on this Like button, as it is a good way to virally spread content and build brands on the social area.

Lots of companies have products based around Facebook's ecosystem, as well as the Like button. ReTargeter is a network that's actually been able to figure out how to capitalize on the Like button. They can actually ReTarget Facebook Like ad units to people who are already engaged with your brand - these units highlight a user's friends who already Like the brand/product. (http://www.likeretargeting.com/)

But just keep in mind, advertisers, that social should never replace other advertising efforts, but rather be used as a hub within your ecosystem to drive traffic and sales.