The candy comment was directed at the likelihood of a repeat purchase - which consumer is more likely to repeat a purchase and truly show loyalty to a specific brand?

Off topic but your mention candy and it sparked the question.

Two areas where wine advice from established wine critics probably makes sense are purchases made for either ego or investment purposes. For finding pleasurable wines there are many sources and you are correct social media has much to offer.

Have you ever thought about the differences in loyalty between candy and wine consumers?

I was out and about this morning and overhead a conversation by some wine PR people - do expect to get a pair of moccasins in the near future - something about an old Indian saying .............

I did see this the other day and thought it was insightful for anyone with an interest in viticulture and how grapes do progress through the growing season - good photos displaying variations within the vineyard blocks.

http://www.mishasvineyard.com/participate/misha-b...