IntenseDebate - pchaney

10 years ago @ Chaney Marketing Group - Tribute to Wayne Hurlb... · 0 replies · +1 points

Yvonne, first of all, please forgive the latency of my reply. Absolutely we should meet up face-to-face. I look forward to hearing your ideas for how to make that happen.

10 years ago @ Chaney Marketing Group - Tribute to Wayne Hurlb... · 0 replies · +1 points

Wayne touched us all in some way and we are better for having known him.

10 years ago @ Chaney Marketing Group - Social Media Isn't Abo... · 0 replies · +1 points

Just found this video, which was produced back in 2007 - http://www.youtube.com/watch?v=D3qltEtl7H8. I'm surprised I've never seen it, but, that aside, it pretty much sums things up.

10 years ago @ Chaney Marketing Group - Social Media Isn't Abo... · 0 replies · +1 points

Nothing wrong with profiting from meeting needs. I just want there to be an understanding that social media isn't merely the purview of the marketing department, but belongs to everyone. I said it in the post - social media is less a tactic for me to use, and more a way of life to embrace. I think that philosophy can work for brands as well.

Thanks for your comment Toby. It is much appreciated.

10 years ago @ Chaney Marketing Group - Social Media Isn't Abo... · 0 replies · +1 points

Thanks for your input Elaine. True, it is a tactic used for marketing. And, as in any marketing effort, there should be numbers wrapped around its use for justification sake. The problem is, many (I won't say "most" though I fey that's the case) feel that social media is the exclusive purview of marketing/pr.

The thrust of my post was to dislodge that notion and help people understand that social media is not just a tactic accompanied by a toolset, but a mindset. It's become a way of life for our culture, and brands need to adopt that.

Here's a link to a PDF that presents the need to adopt a "digital mindset," which touches on this idea: https://www.box.com/shared/static/0ay81azp3uel2hm...

11 years ago @ Daily Camera.com: - Ask Dave Taylor: Is Fa... · 0 replies · +1 points

"Online privacy" is an oxymoron. My motto is never post anything online I wouldn't want my mother to see. Add to that, never do anything that anyone else could post about me that I wouldn't want my mother to see. All in all, it does lead to a fairly boring, uneventful life, but at least nothing comes back to haunt me on Facebook.

11 years ago @ SmartBlogs by SmartBrief - Q-and-A: Jersey Mike's... · 0 replies · +1 points

Great use of campaigns to support ongoing social media marketing and community-building efforts. I appreciate the fact that a 56 year old company "gets it."

The three most important takeaways for me: support the community that supports you; make social media a "natural extension" of your grassroots customer interactions; and stay true to your brand.

11 years ago @ Chaney Marketing Group - Content Marketing for ... · 0 replies · +1 points

You know I swear by it. I've tried several tools and always come back to Sprout Social.

11 years ago @ SmartBlogs by SmartBrief - How to attract Faceboo... · 2 replies · +2 points

Tara, I'm with you in all respects. However, my experience with Facebook is beginning to prove that few of my friends really care about business-related posts and more about the strictly personal stuff, and that includes my industry peers as well as current and former clients. As a result, more of my business interactions are now relegated to Twitter and LinkedIn.

Now, that's my experience, and is certainly not an indication that everyone shares the same. Scott Monty, Ford's head of social media, routinely posts about Ford events, news, etc. and those seem to get a reasonable number of interactions. But, on balance much of his posting has little to do with that and more to do with other non-business topics. Scott comes across as genuine and very likeable (because that's who he is) and does not use Facebook merely to pitch Ford's interests. In that respect, there is definitely a fine balance, one which Scott manages artfully.

If you don't mind, one additional tip: For companies that have employees - and this applies to small business as well as large corporations - a good strategy is to encourage employees to "like" their company's brand page, then share posts that appear in their respective news feeds accompanied by a personal comment or two. That's not overtly promotional, but gets the company's message across.

11 years ago @ Chaney Marketing Group - Contemplating a Conten... · 0 replies · +1 points

That would be fine Pearl, so long as there is the appropriate attribution. I appreciate your interest and kind words about my content. Thank you.

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