I'm glad that my Commandment was helpful. And thanks for the shout out on Twitter.

To give credit where credit is due, my commandment was inspired by a post entitled, "When Charity is Just a Marketing Stunt" http://ow.ly/1BJCT that was posted to Twitter by @koodooz.

Best,

Shuey
@nonprofitbanker

Where does "Thou shall not use Cause Marketing simply as a Marketing Scheme/Tool/Gimmick" fit in?

Nice list.

I particularly think that "#2 You shall not confuse cause marketing with philanthropy, sponsorship or corporate social responsibility" is very important. From the many discussion I've had with people about the Komen/Kentucky partnership (many inspired my your post and others'), people were particularly bothered by the Cause Marketing aspect of "Buckets for the Cure" and would have been much less bothered (even comfortable) with an outright donation from KFC to Komen.

Shuey
@nonprofitbanker