IntenseDebate - Jonathan Trenn

14 years ago @ SmartBlog on Restaurants - Behind the scenes of M... · 0 replies · +1 points

I have a bit of a unique outlook on this. I’m a social media strategist AND I’m a former waiter at a Morton’s in Northern Virginia, having worked there from October 2009 to October 2010. I actually put together a nine page proposal and sent it to Roger Drake, the VP of Marketing Communications. It entailed creating a regional social media for the DC area.

I can still recite the verbal menu presentation.

Look, this was a great idea that was perfectly executed. It shows me that the team in Chicago was on the ball and knew who Peter Shankman is.

But it’s a stunt – a damn good one at that. Stunts are fine…it’s what follows that matters. On Twitter, on Shankman’s blog, etc. I see a lot of praise for Morton’s. Now is the time for Morton to capitalize on this. They need to not only get the people in Chicago headquarters involved, but they need to enlist their local PR folks (because some run local Twitter accounts) to reach out and develop relationships with those who are now joining the conversation praising Morton’s and saying they want to try one out.

My two cents.

15 years ago @ Tech Cocktail - A Look At What Happene... · 0 replies · +1 points

These are astounding statistics. But the real change hasn't come quite yet. That will be when the business marketplace adapts their business models to accommodate all of that usage. And not just the largest brands. 2011 will likely be a year of "best practice" development.

15 years ago @ All Facebook - HUGE: Facebook Testing... · 0 replies · +2 points

There is a challenge here with this strategy that often goes unnoticed. It takes everyone to play ball - including (and most importantly) the establishment. Facebook has the gravitas to reach out to major players, but for this to really become a trend it has to be more than those major players. They'll need to test market something like this outside of "the Bay area" and go to smaller venues as well.

15 years ago @ SmartBlog On Social Media - Has social media for b... · 0 replies · +1 points

Jeremy

The more I think about this, the more I am skeptical. And I mean this to no offense to you or Geoff. Your poll is surely an accurate refelction of thsoe that responded. But it's a poll of subscribers who have chosen to subscribe to a newsletter about social media...not of business in general. Those that responded likely have active interest in social media themselves, regardless of the level of the interest and the adoption rates of social media by there employers.

Also, I see plenty of half-hearted attempts that could be seen internally as a significant effort. A Facebook page with 1100 "fans"!!

In today's iMedia Connection, Danny Flamburg tells of a story of how a client looked at running a social media campaign and then balked:
http://blogs.imediaconnection.com/blog/2010/10/13...

I wouldn't be surprised if that marketer fits neatly into that 67% that either 1) "they are working on social-media programs and trying to understand the benefits social media can have for their business (42% experimenters + 25% documented social-media plan)"; or, 2) "have accepted the change social media represents and adopted social media in some form".

I'm thinking that true adoption and implementation is going to take a lot longer than next year. At least in the types of companies I've been looking at.

15 years ago @ SmartBlog On Social Media - Has social media for b... · 0 replies · +1 points

Jeremy

The more I think about this, the more I am skeptical. And I mean this to no offense to you or Geoff. Your poll is surely an accurate refelction of thsoe that responded. But it's a poll of subscribers who have chosen to subscribe to a newsletter about social media...not of business in general. Those that responded likely have active interest in social media themselves, regardless of the level of the interest and the adoption rates of social media by there employers.

Also, I see plenty of half-hearted attempts that could be seen internally as a significant effort. A Facebook page with 1100 "fans"!!

In today's iMedia Connection, Danny Flamburg tells of a story of how a client looked at running a social media campaign and then balked:
http://blogs.imediaconnection.com/blog/2010/10/13...

I wouldn't be surprised if that marketer fits neatly into that 67% that either 1) "they are working on social-media programs and trying to understand the benefits social media can have for their business (42% experimenters + 25% documented social-media plan)"; or, 2) "have accepted the change social media represents and adopted social media in some form".

I'm thinking that true adoption and implementation is going to take a lot longer than next year. At least in the types of companies I've been looking at.

15 years ago @ SmartBlog On Social Media - Has social media for b... · 0 replies · +1 points

Jeremy

The more I think about this, the more I am skeptical. And I mean this to no offense to you or Geoff. Your poll is surely an accurate refelction of thsoe that responded. But it's a poll of subscribers who have chosen to subscribe to a newsletter about social media...not of business in general. Those that responded likely have active interest in social media themselves, regardless of the level of the interest and the adoption rates of social media by there employers.

Also, I see plenty of half-hearted attempts that could be seen internally as a significant effort. A Facebook page with 1100 "fans"!!

In today's iMedia Connection, Danny Flamburg tells of a story of how a client looked at running a social media campaign and then balked:
http://blogs.imediaconnection.com/blog/2010/10/13...

I wouldn't be surprised if that marketer fits neatly into that 67% that either 1) "they are working on social-media programs and trying to understand the benefits social media can have for their business (42% experimenters + 25% documented social-media plan)"; or, 2) "have accepted the change social media represents and adopted social media in some form".

I'm thinking that true adoption and implementation is going to take a lot longer than next year. At least in the types of companies I've been looking at.

15 years ago @ SmartBlog On Social Media - Has social media for b... · 4 replies · +1 points

But wait...what types of businesses did you poll? Size? Industries? I keep on seeing polls like this and wonder what the context is.

As geolocation becomes more important, smaller local business will have to adopt. Many haven't take much of a plunge. And my guess that some that responded may think that a Facebook page that they rarely update makes them part of that "experimenting" group.

15 years ago @ SmartBlog on Restaurants - State of social media ... · 0 replies · +1 points

Maybe check out Eat by Tweet (http://www.eatbytweet.com). One can see what local restaurants are on Twitter and what they're tweeting about. Don't know if that will add to the numbers, but it can give a database of restaurants to contact in the future.

15 years ago @ SmartBlog on Restaurants - State of social media ... · 1 reply · +1 points

You've got a tough road ahead of you in getting solid stats. The solid majority of respondees to something like this will be users of social media. They're likely evangelists in their own right.

I've seen plenty of restaurants get a social media presence but show no ability in using it correctly. They often see it as a broadcast vehicle. They're winging it. What part of the country are you in? Maybe I could try to help out.

15 years ago @ SmartBlog on Restaurants - State of social media ... · 2 replies · +1 points

Merritt - you pointed out that the restaurant industry is underrepresented in your survey. Do you think that this skewers the results? Meaning that those restaurants that responded were more likely to be using social media? On its own merits and in relation to other industries?

Also - I work at Morton's.

IntenseDebate Comment System

Connect with Jonathan Trenn

People I'm following

Jonathan Trenn