Entertainment really is the leader in QR Code (or other 2D code) adoption in North America. Check out the Iron Man 2 and Trueblood campaigns masterminded by Warbasse Design (http://www.warbassedesign.com). The secret is not the tag -- although that can be tricky -- but the mobile experience behind it. The Iron Man 2 campaign featured an efficient, streaming video preview, plus clear opportunities for users to share on Twitter, Facebook, et al.

The possibilities for this marketing approach are almost endless, but there are right ways and wrong ways to do it. It's a brave new world -- again.

This is a very well implemented mobile campaign. Kudos on design, placement and (above all) an engaging mobile experience with a measurable action item.

However, those who are all excited about this (particularly those spreading the word on Facebook) should be aware that America's Wetland Foundation and Women of the Storm are funded by large oil companies -- including BP -- whose aim is to induce taxpayers to fund more of the cleanup.
http://www.huffingtonpost.com/brendan-demelle/wet...

Like all media, mobile campaigns are amoral; they're just tools. It's how people use them that counts.