Great write up on Strategy. I know people have different ways of defining their own personal Strategic Goals. Utilizing the process from Keith Ferrazzi to develop my personal strategy, Keith believes Strategic Goals should be Smart Goals, SMART: Specific, Measurable, Attainable, Realistic, and Time-Bound. In my opinion if you use these characteristics to of your Goals, and then setup sub-goals, to me the larger goals, the tactical planning is easier. I also believe, as your example illustrates, many people confuse mission/vision with strategic goals.

As always, enjoyed it. - Jeff