Tim, I really like the "feed 'em what they're hungry for" approach. I'm finding that the men in our church are particularly hungry to have someone believe they matter; that they are necessary and that they can be champions. They don't necessarily have to be rock stars or olympic medalists or even very good at being good but they want to know that within them is a spark of greatness that Jesus is willing to stir to living fire; and that somebody noticed.
Jay Gonsalves