My new role at NewSpring involves building a storytelling network within our congregation of 5 campuses and 20,000 attenders. You should check some of them out at http://newspring.cc/stories. As far as the motivations for launching such an initiative, your five-point analysis is right on the money. We're still developing a good workflow and methodology and I hope to share some of what we're learning in a targeted blog soon, but overall it seems an obvious area to explore with all the media tools we now have at our disposal.

Thanks for the positive and gracious way you drew the attention of your readers to this. I'll be interested to see the response.