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Agreed, and it's due to technology advances. Now you can buy a nice camcorder that shoots in HD for $700 - shoot everything in digital, edit in Final Cut and produce a high quality product.
I agree, that's why I've been doing this work for over a year for free! As the internet populace is forever expanding and companies are realizing the value of inbound marketing, great content, and 'being found', people like me will finally get jobs!