This is like B3ta, but without the funny bits.

In my time writing for Chocablog I have become aware of the need for some sort of revenue to support the blog, but I am also acutely aware of the fact that the Editor (in this case Dom himself) is constantly striving to keep Chocablog 'real'. We blog reviews of chocolate products, and we do it honestly - to the point where almost every manufacturer we've covered has probably received both positive AND negative reviews. We're a source of information. One would like to hope that the majority of readers can spot affiliate advertising, but this blatantly cannot be the case.