Pure genius. Talk about leveraging every possible marketing advantage!

"Free" might suck, but we keep hearing that "free" is the future...

Anyway, well written post. Incredible info. Your work is greatly appreciated, Dan.

I am becoming obsessed with back stories like this one. Halbert was definitely a genius, the definitive marketer.

The more and more I get into direct response, the more the history and anecdotes It's also fun to become part of the narrative, as we create similar stories for our clients and for our own products.

Great stuff, Dan. Keep it coming!