Hey guys,

One thing that struck me - i think via @edwardboches -- was the word BADGE. As we move further and further into a virtual existence, the idea of a badge becomes extremely important as a visual identifier.

The second thing that strikes me is the Dane S.'s comment about naming. Quick story - 15 years ago I worked at The Monster Board - now Monster.com. Jeff [Taylor] held to the belief that the name was what made the site rise above the fray of other career sites coming into being. Monster was unique and unexpected. It didn't get lost as just another job site. Granted - it took marketing, great creative and an awesome Superbowl commercial - but it had an edge for ownership of the space.

His strategy always struck me....mostly because it was pretty simple.

Yes it does work! There was a great article a few years back in the NY Times about how a name can determine the successfulness of a person. (No pressure parents).