Yes. This is a clear example of creating the message for the recipient as opposed to for the sender. So many library social media efforts seem kind of like in-jokes - relevant to librarians, and perhaps to current library users, but not to anyone else. Way to go, BYUHBLL (because, as a librarian, I need to over-acronymize everything. This one is pronounced Byubble. Hey, that's actually kind of catchy. I think they should run with it.)