My eyes are bleeding.

I'm sure Activision are all over that guitar riff for Guitar Hero 6.

@Lex: "...cause Pepsi is definitely the one I associate with "hip" and Coke is "the classic." <--- I think this is the key.

If you are confident in your brand, and your brand is concreted in your vision/market then the two should work together as long as your vision/market remains.

Pepsi tends to target 'an image' through celebrities etc., therefore their logo is bound to change as often as society changes - Coke tends to target a lifestyle, which can last a whole lot longer and brings about a focus on the product and service, not the image.

Pushing this into the church context; if a church is targeting a market of people based on today's culture, the logo will soon be going through an upgrade... if it is targeting a lifestyle, ultimately the logo isn't as important to that market; it's what that church brings to the table.

And while it's nice to think that churches should appeal to everyone... we all know that isn't true.

my 2c.