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I have found that most of the pro-blogging information is aimed at those with a product to sell, often books. Much of this information is not relevant to me, but I do stumble across some gems every now and then.
As for spending time chasing readers, I'm with you there. I use a variety of automated short cuts that let me have a social media presence without having to spend more than 2 minutes a day doing so. Aside from that, I focus on writing content on the blog. Would I have more traffic if I was more active on social media? Yes. But I'll give that up not to have to deal with the frustration it brings.
My recent post Technology Undermining Religion