unmarketing

unmarketing

28p

26 comments posted · 1 followers · following 1

427 weeks ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 0 replies · +1 points

Yep! and I LOVE the one that slides up along the bottom, but someone told me it recently "broke" or I'd have it on here in a heartbeat

427 weeks ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 1 reply · +1 points

THIS is the reason I made sure I had "IntenseDebate" installed in the blog. it takes blogging from comments to conversations (oh, I like that line!) :-)

And yes, the new page opening solves almost all of that issue!

427 weeks ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 1 reply · +1 points

so when you say you got a "spike" in sign-ups, what are we talking about?

You're really selling yourself short in the sign-up box, you give no compelling reason to sign-up.

I would love to see the number of people that leave the blog after that comes on and the conversion % currently with it.

If you're gonna slap me in the face with a blackout form like that, at least caress me a little to get me to sign-up :)

427 weeks ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 5 replies · +3 points

If we go for 10% click throughs on the first page, 40% fill out the form and submit, and 60% confirm, you're getting just over 2% of page visitors into that system. If we were eventually going to send them back to that page after they "warmed" to you, I'll guess the average conversion of any given sales page is 3% (just a random, but average #) which gives us a possibility of making 3% of the 2% buyers. So 0.06% conversion potential (mind you, this is a one-time thing, not taking into account a longer subscriber relationship)

Then we look at the fact that the pop-over takes 10% of people away from the sales page, which could possibly deter from the sale (it's not that they won't buy, it's that they are taken away from the buying page) and if the average conversion is a little lower than above (let's put it at 2%) which we are deffering a potential 0.2 % of immediate sales to put them into the list.

So sending 100,000 ppl to that page, we pull away 10,000 of them for the possibility of 3 buying within our list.

Versus keeping the 10,000 (10% that click away) and getting 200 buyers

I know this seems like it goes against the very nature of UnMarketing, but it's showing you the depth of conversion drops, which for yours is 3 steps, not 2, since this pop over isn't an exit one, it really isn't going after the non-buyers, but actually attracting some of the most engaged people

If it was up to me, i would have the form embedded and open a new page to than them, and to check their email inbox to confirm, etc... which would keep them within the sales page, yet allow some of the "doubters" to still come into the funnel...

427 weeks ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 7 replies · +1 points

What's the comfirmation rate on the people who do fill out the form?

427 weeks ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 3 replies · +1 points

There we go :-) Can you post a link to it here, so other readers can take a peek at other practices?

427 weeks ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 9 replies · +1 points

Right! The post-it note pop-up thingy..... would be interested to see the conversion numbers of some of those, since it's a double conversion drop (people have to click once to get to the form, then submit the form to sign-up). I have found those to not be very obtrusive at all. It's the ones that take over a nd blank out the screen that kill me

427 weeks ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 5 replies · +2 points

So, what DO you agree with and what DON'T you agree with?

427 weeks ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 11 replies · +1 points

Would you have an example of what you use?

How soon does it pop-up on the visit?

This blog was insane, within 1 second, took over the page

427 weeks ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 0 replies · +2 points

Ask and ye shall receive :-)