unmarketing
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14 years ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 0 replies · +1 points
14 years ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 1 reply · +1 points
And yes, the new page opening solves almost all of that issue!
14 years ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 1 reply · +1 points
You're really selling yourself short in the sign-up box, you give no compelling reason to sign-up.
I would love to see the number of people that leave the blog after that comes on and the conversion % currently with it.
If you're gonna slap me in the face with a blackout form like that, at least caress me a little to get me to sign-up :)
14 years ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 5 replies · +3 points
Then we look at the fact that the pop-over takes 10% of people away from the sales page, which could possibly deter from the sale (it's not that they won't buy, it's that they are taken away from the buying page) and if the average conversion is a little lower than above (let's put it at 2%) which we are deffering a potential 0.2 % of immediate sales to put them into the list.
So sending 100,000 ppl to that page, we pull away 10,000 of them for the possibility of 3 buying within our list.
Versus keeping the 10,000 (10% that click away) and getting 200 buyers
I know this seems like it goes against the very nature of UnMarketing, but it's showing you the depth of conversion drops, which for yours is 3 steps, not 2, since this pop over isn't an exit one, it really isn't going after the non-buyers, but actually attracting some of the most engaged people
If it was up to me, i would have the form embedded and open a new page to than them, and to check their email inbox to confirm, etc... which would keep them within the sales page, yet allow some of the "doubters" to still come into the funnel...
14 years ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 7 replies · +1 points
14 years ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 3 replies · +1 points
14 years ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 9 replies · +1 points
14 years ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 5 replies · +2 points
14 years ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 11 replies · +1 points
How soon does it pop-up on the visit?
This blog was insane, within 1 second, took over the page
14 years ago @ UnMarketing - Why Pop-Ups Hurt Your ... · 0 replies · +2 points