I read the list of ingredients which (w/ some) include flax seed. I had just ground some flax seed for inclusion in a bread recipe. I split for the kitchen, yanked out my jar of PB, tossed in a buch of ground flax seed and stirred energetically. And then tasted. Hey! The stuff is better w/ addition of the flax seed - it has more body, tastes better and is more chewy. Thanks for giving me the idea - this is something I will now do w/ all my PB.