I pitched this in November of 2007 and was nearly thrown out of the Marketing meeting, to be fair it was only my second month in this position, but no one listened or understood. Now 6 months later one of our Ivy league Directors has to manage all social media in the catch up effort. I will say we do have good exposure through social media outlets, but our audience is tech it seems done almost begrudgingly, but someone should have listened a year ago. When the economic BS straightens out I can see this as a legitimate viable position that will take less than an Ivy Leagues education to hold. Plus I get to pick up the slack and get paid (by the hour) to post and surf around the Facebook.