@Jason - totally agree. have been working on solving that problem....let me know if you know others interested in working on it as well.
@Brad - some others I love: Facebook, Yelp, 1Password, Accuweather (better than default weather app), Pandora, Read It Later, Remote (for iTunes control), CardStar (stop carrying lots of cards in your wallet), NYtimes, WSJ, Evernote.