As I was reading your comment, I'm thinking "That is hard..." just like blogging is hard to find your voice... Then I got to the part that where you agreed, funny.

Also, I'm the technical type, I spend way more time setting up the newsletters then just writing the content

I sign up for many newsletters just to see how to do it? I'm currently looking to start an email newsletter list and the one thing I don't want to do it oversell, even though making money is one of the top reasons to start.

Some good insight from the blog post... It was really long, I hardly ever read post this long, but I'm glad I did.