Word of mouth can generate high referrals, but what ways does everyone use to get doctors to refer to your clinic?

Also, "The smart physical therapy private practice owner does not treat everyone the same (from a marketing standpoint).", I feel that everyone should be treated differently on every level not just from a marketing standpoint!

Great interview, it is essential to put yourself in the shoes of a patient. It is also important to get the patient excited about physical therapy which can be hard, but if they understand what and why you are doing a technique it will instill patient's confidence in your technique. Lastly, if you lay out the plan with the patient it can help them understand the process and put their mind at ease.