mhashim
1p1 comments posted · 0 followers · following 0
16 years ago @ Mark Evans - Eight Thoughts on Soci... · 0 replies · +1 points
I don't think geo-location will explode in 2010 in terms of its commercial application to businesses. Even though we are starting to see the potential of it with greater user adoption there and acquisitions like GeoAPI by twitter, I think we'll see that ecosystem maturing and growing but not yet monetized in 2010.
However, what I think we'll see is the evolution of new ecommerce models that feed off of the explosive growth we saw in 2009 of social media tools like twitter and facebook. These models will include things like group buying as we can see from groupon's success and others that leverage the viral word of mouth online. I would think that someone like groupon with a smart acquisition could place itself in the race for local location based advertising. They do have the local sales channels and clear value proposition to businesses that others like twitter don't have. Thats my dark horse in the geolocation game in 2010.
What do you think?
However, what I think we'll see is the evolution of new ecommerce models that feed off of the explosive growth we saw in 2009 of social media tools like twitter and facebook. These models will include things like group buying as we can see from groupon's success and others that leverage the viral word of mouth online. I would think that someone like groupon with a smart acquisition could place itself in the race for local location based advertising. They do have the local sales channels and clear value proposition to businesses that others like twitter don't have. Thats my dark horse in the geolocation game in 2010.
What do you think?