katiemo
22p13 comments posted · 1 followers · following 0
13 years ago @ Social Media Monitorin... - Should Interns Drive E... · 0 replies · +1 points
13 years ago @ Social Media Monitorin... - Should Interns Drive E... · 0 replies · +1 points
Just because we're both online doesn't mean that we use the tools the same way. Digital Natives have a great amount of knowledge about best practices about how to use some of the tools, and that I fully agree with. But the knowledge has to grow a step before it becomes really useful as a skill for business, and that step is understanding how other people use those same tools. That's not something that every digital native understands, yet it is the lens that a lot of businesses use to evaluate strategies and tactics.
Your last point touches on what an internship should be, and I agree. A well-designed internship will offer ways for both the intern and the company to grow - it's a two-way feedback and learning loop!
-Katie
13 years ago @ Social Media Monitorin... - Should Interns Drive E... · 0 replies · +1 points
I do agree with your point about using interns as a pulse check on what consumers might respond to. But, what happens when your intern isn't in your target market? Do they have a deep enough understanding of how the people you're trying to connect with operate in the social space?
I'm intrigued by your idea of letting an intern take charge of a small portion of the pie - perhaps they're the person brainstorming the initial ideas, then working with their colleagues and superiors to flesh them out and build the final plan? I think you mean more that the intern would own the engagement for a small piece of the overall pie, but I don't think that most companies are ready for that. For that matter, neither are most interns (or even most "fresh out of college" employees).
Thanks for your thoughts on this :). I'm happy to hear you'll be stopping by more often!
Cheers
Katie
13 years ago @ Social Media Monitorin... - Should Interns Drive E... · 0 replies · +2 points
Thanks for your thoughts!
Katie
13 years ago @ Social Media Monitorin... - Engagement: It's ... · 0 replies · +1 points
Cheers!
Katie
13 years ago @ Social Media Monitorin... - The Power of the Unexp... · 0 replies · +1 points
13 years ago @ Social Media Monitorin... - The Power of the Unexp... · 0 replies · +1 points
13 years ago @ Social Media Monitorin... - Reporting for Marketin... · 0 replies · +2 points
Thanks for the comment and the kudos!
-Katie
13 years ago @ Social Media Monitorin... - Reporting for Marketin... · 0 replies · +2 points
You hit the nail on the head with regards to conversation volume. A lot of people want to view social media through the same lens that we view things like targeted ad campaigns or email marketing programs, which is one of a shorter return cycle, or a limited-time offer. Social media is often "the handshake", and people instead should view it more like a trip to the golf course with a prospect, or a conversation at a networking event. Historically these items take longer to translate into money coming through your sales funnel, and are far more long-term than your other online activities.
Thanks for your comment!
-Katie
13 years ago @ new media lisa - You're not as far behi... · 0 replies · +1 points
There are often many more forces at work (especially within large orgs) that have to be changed/modified/educated before any new process or tool can be used.
Keep pluggin' away, but know that all of this stuff is a journey, not a start and stop "we must do it NOW!" project. It's evolving.
Katie | @misskatiemo
Community Manager | Radian6