http://www.loopinsight.com/ads/ - "We provide 8 popular non-rotating ad spots which run on each website page." Looks like 12 to me.

I think the missing element may be the balance of ads vs. content. This page is a prime example. A two paragraph post, essentially just a link to an Ars article, yet there are still 15 ads + the Bodega "thing" that is exceedingly annoying. I don't have any problem with people monetizing their website, but I do think that the ratio of ads to content should be brought back to reality. If you run a website, take a minute to think about how the ads affects the experience of your readers.

Thanks Katy.