Thanks Aisha! We're trying our best!!

Hi Julian, you're right! :) anyways we've edited it now, hope its better. And thanks for letting us know.

Thanks Yousuf.

Thanks. Glad you found it helpful...

Hi Ciccio and thanks for the comment, well people tend not to believe everything a brand says because at the end of the day you are trying to "sell" but as long as you're being honest, transparent and human with your audience then you have nothing to worry about. People can tell when they're being lied to and they don't like it... A good way is to engage with your loyal customers and they'll eventually spread the word for you. Peer recommendations are always more credible than brand promotions.

And you should never say anything bad about your product that's for sure (unless if its true and you're trying to make a point - Like Avis' we try harder campaign), but generally if you made a mistake you should acknowledge it and take actions to correct it and make sure people know that it wouldn't happen again.

Thanks Taleb, good point. But still we prefer localized pages I'll tell you why from personal experience, we're running a competition campaign for the MENA right now for a client on their facebook page, and although the competition is open to all countries in the MENA, people from different countries communicate with us in different dialects and there's some serious confusion going on but we're managing it so far. To give you an example, Egyptians use and write different words in Arabic than people in Jordan or Lebanon would use. In fact in some cases we had to respond to users in English which is not ideal and confuses the users in my opinion. Now unless you have a team that can handle the different communications from different countries than I think it might be do-able, but again it has to be well planned and well managed.

Hi J.VonStauffenberg, thanks for the comment, its not uncommon for brands in the region to do that but there has to be a proper strategy and strong management behind it. a while back we covered a story about how VW launched one of their new models on Facebook http://interactiveme.com/index.php/2011/05/be-sur... from what I remember they used one page for the campaign and there was some sort of photo competition going on where people only from 2 cities could win the prize.
Now my problem with that approach is that it creates confusion, why should someone in Egypt for example see a promotion for customers in the UAE, then the confusion turns into frustration if one country gets better promos than another and you end up alienating your fan base.
Again if its well planed and executed it could be good, because at the end of the day managing more than one page can be a headache for a brand from a marketers point of view. however, planning more than 5 countries content from one page could be more hectic.

Hey Sami, it sure is... And thanks for the great idea, we'll contact MAKE and see if they can accommodate something like that.

Hi Youb, do you know if they have an office in the UAE?

Thanks alex, I do agree with you about brands having to create more content so far the online ecosystem in the region is lacking "useful" content but is slowly getting there I think.