That's a great post! I totally agree with the part on "Do you need a 100,000 fans? No ". Often, People tend to run after the numbers but they fail to realise that numbers can do nothing if the engagement is not happening. Nothing can substitute interaction with the fans on a fanpage. An article by Adam Goldberg explains the same - In his post he speaks of how Lamborghini has over 447,000 fans on Facebook but Toyota has just 11,000 fans. He goes on to say that "Toyota sold 9.2 million cars in 2007 (’08 numbers not yet available) and Lamborghini sold 2,406 cars in ‘07, or 2,823 times the number of cars sold by Lamborghini. So, if the number of fans one has is not a straight-line correlation to the number of sales a company will do, then what is the value of having fans? " .. Absolutely!