Need vs luxury is one of the reasons I got into marketing. As a marketer, if you make the two interchangeable you win every time. When people need items they will buy it regardless of cost, and once they have it, it becomes a luxury for them. Luxury items turn into needs& if marketed the right way to the right people- consumers will absolutely need that luxury item. Then they will do what they can to turn that want into a need and spend the money on that particular item. The logic behind this is that people dont feel bad about spending money on things they need--- when this luxury makes the transition to a need, the consumer does not feel guilty or bad about the purchase.