Hi Nikhil, Please explain the statement - "At the same time, for operators, putting a price tag on content doesn’t appear to be scalable, " What makes you think that, and what are the factors that helped you determine its scalability. Instinctively, I'd think it would be, since it adheres to all policy norms as well as usability norms. Has been operational and successful in the Indian market because of the ease of billing etc.