Dan Keldsen

Dan Keldsen

52p

131 comments posted · 57 followers · following 40

1 week ago @ BizTechTalk - BizTechTalk Briefs 07/... · 0 replies · +1 points

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1 week ago @ BizTechTalk - BizTechTalk Briefs 08/... · 0 replies · +1 points

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1 week ago @ BizTechTalk - BizTechTalk Briefs 07/... · 0 replies · +1 points

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25 weeks ago @ BizTechTalk - Findability - What Sol... · 0 replies · +1 points

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32 weeks ago @ BizTechTalk - http://delphigroup.blo... · 0 replies · +1 points

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38 weeks ago @ BizTechTalk - http://www.biztechtalk... · 0 replies · +1 points

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41 weeks ago @ BizTechTalk - BizTechTalk Briefs 08/... · 0 replies · +1 points

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59 weeks ago @ BizTechTalk - http://www.biztechtalk... · 0 replies · +1 points

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359 weeks ago @ Media Bullseye - A New... - If Good Content Was Ea... · 0 replies · +2 points

Wayne - great catching up recently, and as usual, wonderful summary and exposition on subjects we both value - content and innovation. No surprise - we've been swimming in these waters a long time, eh?

So much opportunity to do far more on both fronts - and finally, given the impacts of SharePoint and Google - digital content is becoming recognized as the massively powerful business opportunity for companies large and small - not just for e-commerce applications, but for employees, suppliers, partners, and more.

Still a lot of maturity to run through for most companies, but Level 1 awareness of the potential is sinking in, and causing people to want to run much faster and farther than I've seen in years. Exciting times for those who are putting in the investment of skills and tech to take advantage of the still fairly early days of digital content.

Interesting twist on re-use - The P (Put to other uses) in SCAMPER (a creative problem solving technique, for those who don't use it - deceptively simple, extremely powerful - I know Wayne knows this well, given his DI background) - is one of those areas that people really seem to have a hard time focusing on.

It's often that we try to create something from nothing, and waste valuable cycles creating solutions to problems that nobody particularly cares about, when we could much more easily Observe what people are doing/saying, Orient our mindset to meet their (the user/customer) needs head on, Decide on how best to improve/tweak (or if needed, outright overhaul/innovate) to address the need, and then Act (and deliver) the proposed solution, and see what the reaction is.

Repeat and refine as needed.

I'm describing OODA loops above - fascinating back story for those who are interested (Based on John "40 Second" Boyd http://www.fastcompany.com/magazine/59/pilot.html ). For more on loops, collaboration and re-use at http://www.slideshare.net/dan.keldsen/enterprise-... - apparently that presentation has caught on, with over 10,000 views since I posted it.

Of course the realization that content and reader/usage analytics is possible is a major mental barrier to entry, as until the digital age snuck up on us, while some people (smart marketers/advertisers) would test copy and see what behaviors were driven, the vast majority of people who write (not well, to your point), have no idea that writing style is not just a personal choice, but needs to be targeted to the context of those who are going to consume it.

But once that alignment is found... and monitored/adjusted over time... it's a tremendous competitive advantage, and hits both the the top-line (revenue) and bottom-line (cost) which is where you start to unleash real, sustainable growth over competitors (rather than the pure cost reduction focus that many take).

Great post - keep up the good work!

Cheers from the road,
Dan

359 weeks ago @ Mind Mapping Software ... - iThoughtsHD sets the g... · 0 replies · +1 points

Paula - thanks for the reply, for some reason was not notified. Have since downloaded Air Display - sadly, given network constraints on client sites and in hotels, have not *yet* been successful in using it.

Cheers,
Dan