Amy - fantastic points. People like Bill O'Reilly and Keith Olbermann are wildly successful because they're known for being outspoken and opinionated. It will be interesting to see a new generation of journalists who become influencers based on their opinions. Thanks again for your feedback!

Paul - thanks for directing me to Primack's post. What's especially interesting to me is that along with his argument for the importance of exclusives, he also gives an "insider's look" relevant for any PR professional looking to make a successful pitch (whether it's an exclusive or not.) Either way, I think both perspectives spark important and insightful conversation between PR pros and journalists. Thanks again for reading the post and continuing the conversation here!