That's a very good one. I missed it.

Well, like all social media, all of these outreaches are about relationship-building and -- dare I say it -- building intimacy. The people with whom you connect are more empowered now more than ever before to call bullshit. And they will. Do, please always consider whether or now you're building community or just collecting people.

What sort of solutions do you have for them? No matter how few, what are some of the answers you have been giving? This is a rare time when the shackles have been broken. Mind you, a degree in PR and a degree in Journalism are not wasted. J-school teaches many important things, including process and connections. Traditional media, communication, PR, and journalism is never wasted. The trick is learning how to evolve.