Right on the money, Doug. This is not difficult to grasp and KA sounds like a bright individual. I'm sure they have already started benefiting from your thoughtful recommendations.

Very helpful video, Douglas. Keep that stuff coming.

Doug, very reasonable and said well. I'm sure Jason will see the error of his ways with such thoughtful persuasion. He might be thinking of the grossest examples when it comes to blogging for SEO and ghostblogging. We'd probably agree with him. It's like comparing an effective, provocative or entertaining, television commercial with those by Peter Francis you-know-who or "apply directly to forehead." We gots to have smart marketing.

It looks to me that the 27% in the Not Relevant/Don't Know category also offers the most opportunity to impact via persuasion. If you can get a third of those in that figure to understand the potential then you have almost 60% increase, putting Social Media tops on the list.

Excellent work. Very reasonable.

Good idea. Most of the people I talk to have a very simplistic understanding of a blog, just as you have pointed out. I like your way of repositioning it.