Thanks Simms!

Matt - thanks for the questions.

The Social Influence score is calculated by how influential an individual is on the social web. (Twitter is the driving factor.) It\'s based on a combination of # friends, retweets, etc. You are correct that social impact would go up if someone shares a check-in w/ their foursquare AND twitter friends.

You are correct that 10 is the max social-influence score, but that is the extreme. We typically see scores of 1.6 - 2.2.

Thanks Dale - that\'s a good point that sales and profit are the ultimate goal.

Hi Paul. Great point. Typically, the we see the value of check-ins as A) Your customers telling their friends about your brand and B) Driving repeat store traffic - customers are exposed to your product and visit more often

There is certainly some residual benefit from the additional check-ins generated by Chili\'s. Exactly how many more \"visits\" each check-in generates has yet to be quantified.

Thanks for the comment!

This data is pulled from total Foursquare check-ins and is updated every 4-6 weeks. Thanks for the comment!

That's a good point, Adam. Do some venues have a "stigma" associated with them?