Interesting. Good to hear the design has iterated based on actual usage. I get how sharing is a more immediately higher value activity for the publisher. I also know it felt lame to me as a reader. I got the impression the feature would add to the community/discussion element of a blog and when I bothered to click it that wasn't what I got. I also see how on a post that has been up longer you might have a lot of comments on a given topic it would make it tougher to handle via a mouseover event. Anyways, maybe we'll see some further iteration that handles both needs in the future.
This "Highlighter" plugin really needs to default to showing the comment on mouseover or just go away entirely. I shouldn't have to click, move the mouse, then click again just to read some random comment. In its present state is just annoying.
Similar to the "how do you know this person?" question. Very limited obvious utility to the user, tons of upside for FB. Lots of value in the meta-data. Just tough to get users to spend time giving you valuable data for free.
I think this needs to be caveated with Alan Wolk's Prom King Brands concept. If you have a brand where it might make sense to cultivate a relationship then more power to you - go do it. If you are Swingline it doesn't matter how cool you are, no one wants a relationship. In the Swingline case, great go viral, promote some freakish ability your staplers have or just have fun with some over the top superiority claims and raise awareness of your brand.
i'm confused, you say forget balance, you'll back the unbalanced person every time. then you say you are all for "a bit less intensity". you are all for it in theory, but aren't planning to change your bias? this makes no sense to me unless this post is an exercise in thinking out loud and you paused mid thought and posted it. (btw, the easy answer is "yes, it is ok to have a life.")
awesome, this was going to be my main complaint!
not information
insight he seeks at night
polymath to be
Skimming this paper was one of the poorer uses of my time in the last few months. That is saying a lot given some of the things I waste time on. Reads like it was written by an undergrad with ADD.
More Godin goodness huh? I read the first 30 and am throwing out my votes for Connected and Re-Capitalism as the most significant this far in.
Great definition - love that the consumer is the end all be all. Reminds me of a quote from a Unilever guy I heard recently, something along the lines of "no one ever chose our product because they liked our strategy." I especially like how subjective "expectations" and "stories" gets when taken to the level of the individual consumer. So often, we only consider the story we are telling about our brand or encouraging testimonials from loyalists. It is especially important to understand and engage with the stories being told by competition. I stopped reading Seth a long time ago as the signal to noise ratio was just too high for me personally. I figured that when he said anything really brilliant I'd hear about it from others I know. Nice to see it play out, thanks for sharing Dave!
![[Avatar]](/images/avatar26.png){kind=avatar}
Invention