That was phenomenal. Any automotive sales professional - any SALES professional PERIOD - will totally set themselves apart and place themselves on the leading edge by following the advice you've presented. Excellent training video!
"Your brand is what the people in your market and community say it is." "Make it about THEM and THEY will make it about you." Wow! I had never thought of it that way. That shift in perspective totally changes how I'm going to approach this. GREAT podcast - awesome, incredibly practical and valuable information. Thanks!
EXACTLY! Social Media has rendered it cost-effective and TIME-effective. The conversations happen in "real-time" - in fact, the conversation could be happening online while the customer is still on the lot or waiting in Service or the Parts Department. Dealerships should ensure that they are set up to do daily checks on the conversations that are happening about them, about their services, and about the products they sell. Everybody from the back office to the sales floor should be listening to and being a healthy, productive part of the conversation.
You spoke to me about this philosophy - of engaging, listening to, and integrating the input of customers years ago, long before it became something integrated into Social Media. I took that conversation and that outlook with me to Pensacola to a dealership where I'd been brought in to help turn things around, and they wouldn't put it into action. If they had listened to and followed this philosophy, they wouldn't have had to shut their doors. GREAT advice!
Fantastic! I know I need to do more engagement away from home base and tie it in to Facebook. These past couple articles you've written have really expanded my understanding on how to think toward branding in some way OTHER than merely the logos and imagery I have on my website, business cards, etc. Now I more clearly see that branding is EVERYTHING I do, including where, when, and how I approach the public. In other words, branding is how my company is perceived. Thanks!
What a great article! Wow! I feel like I just went through a COURSE on effective Social Media Marketing strategy! Looks like I've got some adjustments to make. Thanks!
Excellent insight into the TRUE nature of the Social Network Media phenomenon and how the Retail Automotive Industry can change the way they 'relate' to human beings to the benefit of everyone involved. From here, there is no excuse for Manufacturers and Dealers to continue an existence as the 'Darth Vaders' of the business world. If three to five years from now the populace still has a similar level of disdain in dealing with dealerships and car sales people, then the Automotive industry will have sorely, tragically missed the boat.
It's been years since I greedily and enthusiastically hung on every word of a webinar training session, but this one was so chock full of worthwhile, time-saving, results-producing tidbits I spent the whole time writing down what you were teaching. THANK you for providing an effective vision on how to use a Blog to add immense value for clients, search engines, social networking sites, and the bottom line. I could totally hug you for this one.
Thank you for a most informative, value-building webinar for Dealers, Principles, and Managers who want more than just a boilerplate approach to Social Media Marketing, and who instead want to foster and capitalize on long-term customer relationships that convert customers (as well as the Local and Regional Community) into stark raving fans who bring in extra business and enhance the bottom line for years to come.
What an excellent article - very practical suggestions. The approach is affirmative, strong, programs the subconscious in a self-perpetuating way, and entirely applicable to many other areas of life! People shouldn't read this thinking of merely getting ready for this race, but should consider how it is useful for the great race of Life itself. THANKS!
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