I've noticed the same thing, Dave. The pendulum is starting to swing back to companies asking about social media strategies, but throughout June and July, most of my requests were for info about finding a job via social networking.

The lesson I keep hammering -- and that seems so hard to grasp -- is that trying to find a job using a social networking site isn't the same as building a network that can help you find a job.

One is immediate, need-based, and self-centered. The other is long-term, relationship-based, and mutually rewarding. You can guess which one works ;)