I cannot believe the amount of information we have to reveal just to set up accounts....it's rather annoying and no wonder we have so much fraud online now.

I think the way to go is to write informative articles that readers will enjoy reading but they can still be search engine optimised without losing the message. Why would you put up content that doesn't rank well - it is kind of like putting a new line of clothing in a store but instead of placing it in the window and advertising it, you keep it in a box and the back of the shop....why bother??