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RaquelHirsch
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14 years ago @ WiderFunnel Marketing ... - New Case Study Just Po... · 0 replies · +1 points
You make a few great points.
On my second (or 100th ;>) reading of my own post, I guess I should have written "The key takeaway here is video - and everything else -- should always be tested to ensure your ‘gut’ feel (aka, hypotheses) is correct.” This includes, especially, all the fads like flash, embedded video, video avatars, Ajax, etc.
Specifically to your point, there is no universal truth to this particular test result, and that is the main message of the findings (i.e., that video lost to the static screenshot). The results apply to *this* Test Round, *this* client setting, in *this* execution.
Will video work under different circumstances? Test and find out.
As soon as we got these results, we started theorizing why video lost by so much over the static image, even though the general layout and content was strong enough to beat the Control. Was it that prospects were in a hurry and didn’t want to watch the video? Was the default screen showing on the video player not very enticing? Was the screenshot particularly compelling for some reason we didn’t understand?
You can see how coming up with ideas (i.e., hypotheses) for follow-up tests would be pretty easy in this case. Ant this is precisely why we love Conversion Optimization testing so much!
14 years ago @ WiderFunnel Marketing ... - You Are Invited to Pla... · 0 replies · +1 points
14 years ago @ WiderFunnel Marketing ... - 29 Conversion Optimiza... · 0 replies · +2 points
15 years ago @ WiderFunnel Marketing ... - Google Selects WiderFu... · 0 replies · +2 points
15 years ago @ WiderFunnel Marketing ... - The LIFT Model: Use Th... · 0 replies · +1 points
Unfortunately, the Rudder volumes are confidential. But rest assured the test reqached statistical confidence, and that is what matters, right?
15 years ago @ WiderFunnel Marketing ... - How end-to-end Ecommer... · 0 replies · +1 points
Well, the way the story ends is this: the owner asked if we were OK to share the table with others, which of course we were. (not sure how that relates to conversion optimization - may be more to real estate time share :>).
Let me know what you think of the webinar afterward!
15 years ago @ WiderFunnel Marketing ... - Looking Forward to a '... · 0 replies · +1 points
15 years ago @ WiderFunnel Marketing ... - New Case Study: How th... · 0 replies · +1 points
15 years ago @ WiderFunnel Marketing ... - New Case Study: How th... · 0 replies · +1 points
Also, thank you for pointing out VisitorCentric.com - great resource site.
15 years ago @ WiderFunnel Marketing ... - The Old Spice Guy Has ... · 0 replies · +2 points
Here is an excerpt:
The question is: How much Old Spice body wash has he sold? And the answer is a bit of a mystery.
The bottom line: Mr. Mustafa and Wieden & Kennedy are clearly selling some body wash, but they may not be responsible for the bulk of Old Spice's sales gain this year.
How much of Old Spice's recent gains -- of that 106% bump measured by Symphony IRI in June, for example -- come from Mr. Mustafa's ads and how much from the coupons? "It's impossible to know," said P&G spokesman Mike Norton.
Nor is it clear how much Old Spice's 106% gain will disappear from P&G's top line when coupon redemptions, which don't figure into scanner data but do come off the company's top line when financial results are reported next month, figure in.
OK, now for a bit more fun: great spoof here: http://www.youtube.com/watch?v=o-IHk6FKyeg
Creation