Matt,

Sincerely appreciate you sharing your thoughts on this issue. I agree with every point you made. Love what you guys do over there with The Business and The Business Brief.

Loyal Listener,

John

Viral marketing is a stupid notion. Every successful film marketing campaign that I know if is targeted. These targeted campaigns only become viral at the hands of their users. You cannot create a viral marketing campaign. More thoughts in my blog post here: http://blog.sceneclips.com/film-marketing/viral-m...