I agree with your point of view on the humane treatment of animals but this article does not leave any room for peeps that are trying to do good work. NOT all wool is created equal. Please check out “Zque” certified wool from New Zealand (http://www.zque.co.nz/).
The beautiful thing about wearing wool next to your skin is that you get incredible performance naturally. I will not wear synthetics next to my skin…it feels gross to me besides all the other negative attributes (stink, does not breath, super flammable and the landfill).
There are a lot of un-cruel choices of clothing to wear. Maybe a less narrow view on the subject would be more mindful?