Absolutely, this is where the rubber meets the road. I'm already connecting with other people locally who want to shift our perspectives in business. We've seen the outline of a new vision for some time, but now it's time to fill in the practicalities. For me that means doing what I can: taking small simple steps (like filling up a jar of change to take to the food bank and encouraging others to do the same) but also remembering every step of the way that my individual interest and the common good intersect. As a business owner, restructuring my marketing efforts is a huge part of that.