FindandConvert

FindandConvert

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45 weeks ago @ Find and Convert - Social Media Marketing... · 0 replies · +1 points

You may not have seen my reply to another comment:

My article is part tongue in cheek and part rant. My rant is about brands who think social media is a channel to scream and shout like traditional media channels. Social media is a great place to do marketing when it's done through a combination of content, engagement and well placed advertising.

Thanks for your comment.
- Bernie

45 weeks ago @ Find and Convert - Social Media Marketing... · 0 replies · +1 points

My article is part tongue in cheek and part rant. My rant is about brands who think social media is a channel to scream and shout like traditional media channels. Social media is a great place to do marketing when it's done through a combination of content, engagement and well placed advertising.

Thanks for your comment.
- Bernie

45 weeks ago @ Find and Convert - Social Media Marketing... · 0 replies · +1 points

It is so true that it is hard to standout, especially when you are new. It takes time and a lot of hard work to develop content that your audience notices, consumes and shares. It takes a commitment to quality content and engagement. And, that requires resources. It's not easy, but it is worthwhile when it's done correctly.

Thanks for your comment.
- Bernie

45 weeks ago @ Find and Convert - Social Media Marketing... · 0 replies · +1 points

David,
I'm okay with social media as another distribution platform as long as a marketer knows how to use the channel in a way that is not strictly a broadcast channel. I'm all for social media marketing through great experiences, through quality content and engagement.

Thanks for your comment.
- Bernie

47 weeks ago @ Find and Convert - 5 Ways to Win wi... · 0 replies · +1 points

Tera, yes video is very popular for sure. Some people enjoy long form content too....Thanks for your comment.

47 weeks ago @ Find and Convert - 5 Ways to Win wi... · 0 replies · +1 points

Jim, I agree that more people are consuming content on their smart phone. Video is very popular. But, long form content is still popular too. Some people are "readers" and enjoy reading long form content.

Thanks for your comment.
- Bernie

48 weeks ago @ Find and Convert - The Anatomy of ... · 0 replies · +1 points

I don't have a crystal ball on the SEO landscape. I don't see it going away in the near future...

48 weeks ago @ Find and Convert - Content Marketin... · 0 replies · +1 points

Yes it does. That's just one of the many benefits of having defined roles as outlined in this post...Thanks for your comment.

50 weeks ago @ Find and Convert - Benefits of Social Bus... · 0 replies · +1 points

Jason,
Yes, larger companies have an inherent advantage in their size. But, if their culture doesn't support social business their size advantage doesn't help them. The culture must support the initiative.

Thanks for your comment.
- Bernie