What is "emo" supposed to be / mean? Also, since when is putting explosions / action shots NOT been obligitory in "bug" movie trailers? It's a given. Casiono Royal is critiscised for being action light, but the trailer is almost 50% action. Also to try and suggesy Star Trek wasn't "eye candy" when it came out is a bit silly. The short skirts, flashing / beeping bridge and colourful uniforms were very much eye candy, on which good stories were often hung.

There was plenty of action & effects too, notoriously it was having enough of those in that got the series made at all!

Atrailer designed to show, that as well as Being "Trek as sterotyped", talking and human condition) it is also, what is too often forgotten in many, budget hamstrung, Trek movies; excition, sexy, spectacular. To me Trek was all of them, at it's best it was all of them together.