I have been accused of "getting it" before. As in most other cases, I got lucky-- I mean, thanks!
It's Thursday, and I'm still steamed about the article.

Thanks Terry--- yes, something smells fishy about the transition from interview to final copy. Brooke has been silent on her Twitter account and if she hs a blog I can;t find it, so won;t know...

Susan, to your last paragraph-- the idea of new influencers is one I thought the article would explore, but instead it followed the Jolly Rancher-strewn path to idiocy. "Replace?" No, but definitely a potential audience for many clients.

I completely neglected Brian Solis' comprehensive post on the topic: http://www.briansolis.com/2009/07/pr-does-not-sta...

I can't resist Chip's call-out; so, let me get this straight; people popping off and panicking about Swine Flu (sorry, that's what I'm calling it) because of misinformation online is bad (and I agree), but popping off and predicting the demise of Twitter over an isolated statistic is ok?

What a nice surprise to have my blog post provide discussion fodder. I should emphasize that my post was based on discussion during the Monday evening Journchat (http://www.journchat.ino, http://twitter.com/journchat

Great points all, Ike- as one who recently celebrated/mourned 10 years out of the radio news biz, I can relate to all the points. But there are counterpoints

1) Ex-journalists bring skills and work hard, but there is an adjustment to PR/Corp comms that is more than just the flick of a switch. I suspect you learned that like I did- the hard way.

2) We went through this contraction in 2001. I still have my "last issues" collection from the tech industry slump back then. Ah, memories... Then we stopped pissing and moaning and everything got wacky again (sorta)

3) More chances to shape the story? Yes, but that does not mean a collapse of the journalistic ethics. Not that that's what you are suggesting of course. We still must bring value.

4) Non-traditional media outlets? We have been seeing the buildup of those channels. This is the biggest value many multimedia ex-journalists can bring. I look forward to the new content creators filtering in

5) I tend to agree that measurement will remain screwed up. But more attempts at standards will hold water than we can probably imagine from here.