IntenseDebate - Dave Knox

12 years ago @ Hard Knox Life - How Online to Offline ... · 0 replies · +1 points

Michael - Looking forward to seeing that Brandery application. Sooner the better!

13 years ago @ Hard Knox Life - Why is Fred Wilson hat... · 0 replies · +1 points

Darren - Great point on startup founders having some marketing blood in them. All of those companies made very strategic marketing decisions as they were building their business model and product...whether intentionally or not.

13 years ago @ Hard Knox Life - A presentation is noth... · 0 replies · +1 points

Scott - I'm going to think about some of those tips and follow-up with a sequel. Thanks for the encouragement!

13 years ago @ Hard Knox Life - Be Like the Internet -... · 0 replies · +1 points

Julia - Glad Steve made the connection. Looking forward to being in touch

13 years ago @ Hard Knox Life - Gareth Kay: The brief ... · 0 replies · +1 points

Brad - Great points. New technology and innovation need to be simple and elegant. It is why design matters so much. It cant just be cool...it has to be cool to use.

And with Brand Managers, I think that is going to be the toughest job going forward. The marketing industry has been built on disruptive advertising with TV, Print, etc. If this same disruption is applied to mobile devices, we are at risk of a major backlash from people.

14 years ago @ Hard Knox Life - David Armano's call fo... · 0 replies · +1 points

All new marketing requires a learning curve and Social Media is no different. Brands (which is what I assume you mean by clients) are on the path to figure this out. You have great examples like Best Buy, Dell and Comcast who really get it and are leading the way for the rest of us. We still have to reinforce the fact that social media is not just a bunch of tactics however. But that is no different that when people had to be told that digital was more than just a fancy web site.

14 years ago @ Paul D. Watson - What RSS Feeds Do I In... · 0 replies · +1 points

Paul - Thank you for including me in your list. It is an amazing group of people and some of my favorites as well. Thanks for being a reader on my little spot on the web!

14 years ago @ Hard Knox Life - Why the iPod Touch is ... · 0 replies · +1 points

I would assume it is for US only since it comes from AdMob

14 years ago @ Hard Knox Life - Start-ups need to inve... · 1 reply · +1 points

Brennan - I think you are taking my point the wrong way. especially when you claim on Twitter that "marketers" don't get it. What I am calling for is for start-ups to take a page from the world of CPG and leverage some of the classical principles of Brand Building as early as possible. I'm not talking marketing, I am talking brand building which involves a whole lot more.

When you look at the list of the world's most valuable brands (http://www.interbrand.com/best_global_brands.aspx... only one company makes the list that was started in the past decade (Google). And if you go back two decades, only 3 companies make the list (Google, eBay and Amazon).

There is a reason that 97 of the worlds most valuable brands were started decades and the have staying power to remain relevant. The same opportunity exists for many start-ups if they have the approach of building a brand that will last. It might not be right for everyone, but it will be right for many companies

14 years ago @ Hard Knox Life - Is it wrong to "aim ou... · 0 replies · +1 points

Great point on the pre-Moneyball & pre-Steroid era. I have a feeling that the greats of the era - Mickey Mantle, Ted Williams, etc - would tell you that they believed in aiming out of the ball park

IntenseDebate Comment System

Description

Connect with Dave Knox

My blogs/sites

People I'm following

Dave Knox