I believe there are definitely different strategies in marketing to women and advertisers would be well advised to take note. However, to stereotype all women into a pink loving, glitter toting, giggling girls is like regressing 50 years of progress. Personally, I and both my daughters have never like anything pink. I don't think it's anything that was taught, but just personal taste.

Research showed that when Porsche released a sport-utility vehicle designed for women, sales temporarily grew, but men started to move away from the brand, on the basis that it had compromised its masculine image. But in this recession, having a tarnished brand is better than having no brand at all.

So, how do brands keep everyone happy? I suppose it would have been fine if Porsche had only released pink SUV's with glitter steering wheels.